THE TUNA FISH THAT TURNED INTO A BALLOON
CALVO
BACKGROUND
Calvo is a canned foods brand that asked us for a summer pincodes promotion in their cans of tuna.
But, how do we make attractive something as boring as a can of tuna? By making it come to life.
IDEA
We decided to transform a simple promotion into an interactive content, fun and beautiful. To make that happen, we came up with a story: “Once upon a time a tuna fish swallowed a bunch of money, swelled up, and rose to the sky”. Thus “the tuna that turned into a balloon” was born, a shoot’em up game in which the user-controlled tuna ploughed through the skies. The users could choose a position on the map of Spain, and the more they got the tuna to advance in the game, the closer it got to their chosen position. The one with the tuna closest to his chosen position at the end of the countdown won a cash prize. The game must have been addictive, because once the initial promo ended, lots of people asked us to extend it. So, we created eight different levels, three types of firing modes, and a bunch of creatures hell-bent on making it harder for our balloon-tuna. There was also a hidden bonus level with extra lives. And of course, a final boss.
RESULTS
30% increase in sales relative to the client’s forecast. There was even a net increase in July’s sales compared to June’s in some products, when traditionally they suffer a steep decline due to the holidays. More than 220.000 visits to Calvo’s website, with an average session time of over 3 minutes. More than 25.000 games played and 14.000 redeemed pincodes.
THE TUNA FISH THAT TURNED INTO A BALLOON
CALVO
BACKGROUND
Calvo is a canned foods brand that asked us for a summer pincodes promotion in their cans of tuna.
But, how do we make attractive something as boring as a can of tuna? By making it come to life.
IDEA
We decided to transform a simple promotion into an interactive content, fun and beautiful. To make that happen, we came up with a story: “Once upon a time a tuna fish swallowed a bunch of money, swelled up, and rose to the sky”. Thus “the tuna that turned into a balloon” was born, a shoot’em up game in which the user-controlled tuna ploughed through the skies. The users could choose a position on the map of Spain, and the more they got the tuna to advance in the game, the closer it got to their chosen position. The one with the tuna closest to his chosen position at the end of the countdown won a cash prize. The game must have been addictive, because once the initial promo ended, lots of people asked us to extend it. So, we created eight different levels, three types of firing modes, and a bunch of creatures hell-bent on making it harder for our balloon-tuna. There was also a hidden bonus level with extra lives. And of course, a final boss.
RESULTS
30% increase in sales relative to the client’s forecast. There was even a net increase in July’s sales compared to June’s in some products, when traditionally they suffer a steep decline due to the holidays. More than 220.000 visits to Calvo’s website, with an average session time of over 3 minutes. More than 25.000 games played and 14.000 redeemed pincodes.